New Products

Swirl Duo protein bars are packed full of energy. Each duo contains 16g of protein to give you a boost during the day. You can use it to get you to the end of the working day, or just before you exercise. Swirl bars are also high in fibre and low in sugar, making them a healthy and extremely delicious treat. Each 30g bar has less than 100 calories, making them ideal to incorporate into a weight management programme. 

NaughtyBoy® Flavoured Micronised Creatine Powder contains one of the most studied forms of creatine available. Creatine monohydrate has been scientifically shown to increase endurance performance and strength in both men and women.

Naughty Boy AMINO EAA is formulated with 8.5 grams of vegan fermented branched chain and essential amino acids. AMINO EAA helps promote muscle protein synthesis, enhanced recovery, and increased training endurance.

NaughtyBoy® ENERGY, powered by VitaCholine®, PureWay-C® & BioPerine®, is an all in one Pre-Workout covering PUMP, Performance and Focus. Each ingredient is clinically dosed and has been specifically chosen to work synergistically. NaughtyBoy® ENERGY is completely transparent and free from any BANNED substances.

Naughty Boy MENACE® V2 – The Next Generation Pre-Workout Powered by AI. Launching a V2 after the success of a V1 is never easy but the peptide-powered pre-workout is finally here. MENACE® V2—More ENERGY, more PUMP, more FOCUS, better ABSORPTION, better TASTE, and the SAME GREAT VALUE!

Introducing… the primordial Mother of all pre-workouts; the alpha and omega; the hands-down most intense pre-workout formula Bucked Up, or for that matter anyone, has ever created — their magnum opus, if you will.

Mother Bucker Pre-Workout was designed specifically for elite stim-junkies, advanced athletes, and seasoned fitness enthusiasts. Take Mother Bucker to relive that first-time pre-workout feeling — prepare to conquer.

WARNING: This formula is NOT newbie-friendly. This is only for those with high tolerance to stimulants. Do not use if you have any health conditions or sensitivity to stimulants.

Have trouble focusing during your workouts? BAMF is unlike anything you’ve experienced before.

Not only is it formulated to help deliver everything you’ve come to expect from Bucked Up -- energy, endurance, pump, and performance --but it also features three brain-boosting ingredients to help promote mental sharpness, deliver hyperfocus, and improve mind-muscle connection.

Directions: As a dietary supplement, mix 1 scoop with 10-12oz of cold water 15-20 minutes prior to intense training. WARNING, this product is high in stimulants. Do not use if you have any health conditions or sensitivity to stimulants.

GHOST® HIGH PROTEIN HOT COCOA was conceived to fill your mug with holiday cheer (and gains). This seasonal protein is back for a limited time only so enjoy it while you can, Legends!

Pump 3G Zero Stim is the stimulant free version of Applied Nutrition Pump 3G, now more concentrated than ever and stacked with a host of the most popular and researched ingredients to help improve pump, focus and performance. Pump 3G was formulated whilst having the pump factor prioritised at all stages of development in order to maximise gains without a potent stimulant dose.

Loaded H20 is an advanced daily hydration drink intended for those who train hard and want to maintain healthy hydration levels. Packed with electrolytes at highly efficacious doses, it is the go-to product for those who want to invest in their goals. It comes in 5 refreshing flavours to rehydrate and revitalise you when you needed it most.

Elevate your stack with Summit Nutrition Cream of Rice, the essential training & diet carbohydrate supplement to raise your performance and keep you fuelled & ready for any challenge.

Each great-tasting 50g serving contains 37g of fasting-acting and easily digestible carbohydrates less and 0.1g of sugar providing you with the optimal nutritional values to start your day or as a powerful addition to your pre-workout routine. Cream of Rice is also great as a post-workout tool to easily replenish lost energy stores.

Beast Pharm WHEY is a high-quality advanced protein complex. Each serving provides 21g of protein, perfect for you double scoopers out there. Empower your muscles with the essential amino acid building blocks to grow, repair and recover to become the BEAST version of yourself.

The new Applied Nutrition stainless steel metal shaker is a strong and reliable shaker for your protein and pre workout shakes that can withstand prolonged usage. A great alternative to your plastic shaker cup!

The Applied Nutrition stainless steel shaker is hard wearing and durable. It delivers 750ml, has a tough flip open lid which helps prevent any leakages in your gym bag, this limited edition premium accessory will look great in the gym.

Made with high-quality materials, this shaker is built to last and can withstand the toughest of workouts. Its leak-proof design ensures that you can take your protein shake on the go without any mess or spills.

The convenient flip top lid allows for easy access to your drink, while the secure screw-on cap keeps it securely in place.

Boost strength, endurance, and recovery with Applied Nutrition Creatine Monohydrate + Peptide. Each serving delivers 5g of creatine monohydrate and 2.4g of PeptiStrong® to accelerate muscle repair and optimise performance. This unflavoured, Informed Sport-certified formula mixes easily into any drink, making it the perfect pre- or post-workout companion for athletes and fitness enthusiasts.

Saccharomyces Boulardii is a high strength gut health supplement that contains a massive 5 billion CFU of s. boulardii per vegetarian capsule. Saccharomyces Boulardii is a probiotic yeast that supports a healthy digestive sysem. It has been shown to survive stomach acidity to each the gut alive where it colonises the digestive tract and encourages a healthy balance of gut flora/bacteria, promoting better digestion and a healthier gut. It is believed to also have positive effects on immune function and inflammation.

DY Nutrition Shadowhey concentrate is the highest quality whey protein concentrate on the market, produced from grass-fed cattle and packing in 23g of supreme quality protein per scoop.

Designed for active individuals and athletes, this whey protein concentrate helps to build lean muscle mass whilst reducing muscle soreness and even enhancing recovery time between workouts.

With 23g of protein per serving and minimal fat and carbohydrates, Shadowhey Concentrate is the perfect choice to give you a protein boost at whatever time of day.

Dorian Yates Nutrition believe that mass building nutrition does not need to be complicated, but in recent years it has indeed become overly complex. When it comes to building muscle, you need a convenient source of quality nutrients, frequently.

Enter, DY Nutrition Game Changer Mass Gainer which is specifically designed to meet the needs of gym goers on the pursuit of building muscle mass. This mass gainer packs a powerful blend of supreme whey protein, creatine, carbohydrates, essential nutrients and minimal fat to give you a lean mass gainer supplement. Game Changer Mass gainer supplement is a lean mass building supplement with 600 calories, 48g protein, 90g carbs with low amounts of sugar and fat, plus creatine, glutamine and amino acids.

Fortitude Sports 55cm / 65cm /75cm Exercise Ball is made from eco friendly gym grade PVC at a 2mm thickness for high durability and, features a non slip surface. It is also anti burst rated up to 600lb. Our gym ball also comes complete with a handy air foot pump for easy inflation.

Introducing the ultimate solution to protect your prized golf gear from the rain - the Fortitude Sports Golf Bag Rain Cover. Don't let a sudden downpour dampen your spirits on the golf course ever again. This waterproof golf bag cover is meticulously crafted from high-quality nylon, ensuring durability and unmatched protection for your golf essentials.